We made beef the greatest in butchers nationwide

Insight

To overcome cost barriers, we we looked to highlight the versatility and great taste of beef, extending the “Beef, The Greatest” campaign throughout the purchase journey

Influence

Bespoke messaging for grocery and butchers hooked into the shopper mindset with quirky talking points creating a dialogue between shopper and staff

Impact

Compliance was high and Beef dominated as the protein of choice so Aussie farmers reaped the rewards they so richly deserve

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daveBeef, the Greatest Meat on Earth