We created a visual identity that engaged the community

Insight

Not-for-profit colleges are an invaluable tool for a local community looking to re-skill, reach their potential or simply explore their creativity – But they’re no good if the community doesn’t know about them

Influence

Based on the idea of the ripple effect and the possibilities that come from a small change, we created a bright, colourful visual identity to engage with a diverse target market and excite those with an appetite for change

Impact

It’s early days, but through a bold, approachable new look, targeted local advertising and strategic digital and social touchpoints, City East College has positioned itself as the creative hub for the community

  • 31st Taylors Wines taylor the temperature tile
    TAYLOR THE TEMPERATURE WITH TAYLORS
    A campaign that empowers Australians to enjoy wine as the winemaker intended
  • 31st Panasonic Microwave instore POS tile
    PANASONIC MICROWAVE POS
    The number 1 in microwaves makes shopping the range easier than ever
  • 31st Aussie Home Loans Expo stand and promo tile
    AUSSIE HOME LOANS EXPO EXPERIENTIAL
    Make your biggest decision your smartest one with Aussie
  • 31st CSR Christmas inspiration campaign 2018 tile
    CSR SUGAR CHRISTMAS
    Make Christmas delicious with CSR Sugar's festive recipes
  • 31st Fletchers Sisalation Win a Shed Load Promotion Tile
    SISALATION SHED LOAD PROMOTION
    A campaign to get tradies and DIYers engaged with shed insulation via a shed load of cash
  • Nestle Uncle Tobys Oats 2018 Tile
    UNCLE TOBYS OATS
    Start your day with the natural energy of Uncle Tobys Oats this Winter
  • City East College branding tile
    CITY EAST COLLEGE RE-BRAND
    A new look for a college thats helping the community explore their possibilities
  • Arnotts Tim Tam Messina Chill campaign
    Tim Tam Messina Campaign
    Partner two much-loved brands and add a spoonful of pack innovation for this delicious campaign
  • Taylors Worlds most awarded wine campaign tile
    Taylors Worlds Most Awarded Wines
    A creative campaign befitting the World's Most Awarded Winery
  • Randstad Shaping Young Futures branding tile
    Randstad Shaping Young Futures branding
    A visual ID helping randstad connect Australia's youth with their dream jobs
  • GSK Chill Test tile
    Sensodyne Chill Test Experiential
    An experiential campaign to empower Australian's to enjoy the foods they love
  • beef the greatest case study tile
    MLA Beef 2018 Campaign
    We partnered with MLA to show Australians that beef is the Greatest Meat on Earth
  • Jack Daniels BWS Cradle
    Jack Daniels BWS Oak Cradle
    A hand crafted bottle glorifier made from geniune Jack Daniels Barrel oak to bring a piece of the distillery home
  • Taubmans Win A Ute trade promotion tile
    TAUBMANS UTE TRADE PROMOTION
    We gave Taubmans trusted painters a new level of professionalism with this trade promotion
daveCity East College re-brand