We made buying your microwave even easier with Panasonic’s award winning microwaves

Insight

Microwaves are no longer just for nuking left-overs, but consumers are unaware of the abilities of the modern microwave, or what individual models are capable of

Influence

Panasonic, market leader in microwaves, have created a series of model specific POS that uses food cues and iconography to succinctly convey the abilities and benefits of the Panasonic range

Impact

Aligning the microwave comms to Panasonic’s audio-visual brand touchpoints in store has elevated the brand within the Home Appliance category, and the educational comms and iconography have cemented their position as Australia’s favourite microwave with consumers

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    The number 1 in microwaves makes shopping the range easier than ever
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    Taylors Worlds Most Awarded Wines
    A creative campaign befitting the World's Most Awarded Winery
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davePanasonic is number 1 in microwave in-store communication