We created a tasty experiential campaign to educate Australians about sensitive teeth
Insight
50% of Australians suffer from teeth sensitivity, yet very few identify the problem, let alone treat it
Influence
Targeting traffic-heavy events and locations, Sensodyne used cool treats on a hot day to educate on teeth sensitivity and provide a treatment solution
Impact
Huge reach, great brand interaction, and most importantly over 25,000 Australians now have a sensitivity treatment that allows them to enjoy the foods they love!













