We drove a promotion that revved up Taubmans’ in-store trade presence

Insight

Painters with a professional appearance garner more trust from client, so Taubmans offered their trade painters the chance to upgrade their work vehicle with company-endorsed branding

Influence

The promotion garnered massive off-location in store to disrupt the trade painter’s purchase journey with a hugely aspirational prize, and a seamless entry mechanic made entry a breeze for time-poor tradies

Impact

Compliance was high and an aspirational prize that becomes a both a symbol of professionalism and also an endorsement from Taubmans ensured our winner’s business put its best foot forward

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