We educated Australians of the perfect temperature to enjoy their wine

Insight

We love our wine, but due to the climate, most Australians don’t drink their wine at the temperature the winemaker intended which loses the wine’s true character

Influence

Partner with Taylors Wines to create an engaging campaign that educates consumers on the optimum drinking temperature of their favourite wine varietals, using Summer cues to drive permissibility of red wine in the warmer months

Impact

Australians no longer need to shun the Shiraz in Summer! The engaging photography and strong messaging along the purchase journey struck a chord with consumers, and the campaign has been benchmarked by the trade as Taylors best looking POS yet!

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daveTaylor the Temperature with Taylors