We created big in-store impact with Oats’ natural energy


Oats is a congested category in store, so how do we set Uncle Tobys apart as the market leader?


By leveraging Uncle Tobys’ Natural Energy proposition, we were able to tell a compelling health and energy story in store and own the product benefits in a manner that cut through the category


Massive in store off-location displays and a new take on the natural energy claim meant Uncle Tobys was once again the category leader in Oats, owning Oats Season in 2018 and powering Australia’s start to the day

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daveUncle Tobys Oats campaign