We created big in-store impact with Oats’ natural energy

Insight

Oats is a congested category in store, so how do we set Uncle Tobys apart as the market leader?

Influence

By leveraging Uncle Tobys’ Natural Energy proposition, we were able to tell a compelling health and energy story in store and own the product benefits in a manner that cut through the category

Impact

Massive in store off-location displays and a new take on the natural energy claim meant Uncle Tobys was once again the category leader in Oats, owning Oats Season in 2018 and powering Australia’s start to the day

  • Nestle Uncle Tobys Oats 2018 Tile
    UNCLE TOBYS OATS
    Start your day with the natural energy of Uncle Tobys Oats this Winter
  • City East College branding tile
    CITY EAST COLLEGE RE-BRAND
    A new look for a college thats helping the community explore their possibilities
  • Arnotts Tim Tam Messina Chill campaign
    Tim Tam Messina Campaign
    Partner two much-loved brands and add a spoonful of pack innovation for this delicious campaign
  • Taylors Worlds most awarded wine campaign tile
    Taylors Worlds Most Awarded Wines
    A creative campaign befitting the World's Most Awarded Winery
  • Randstad Shaping Young Futures branding tile
    Randstad Shaping Young Futures branding
    A visual ID helping randstad connect Australia's youth with their dream jobs
  • GSK Chill Test tile
    Sensodyne Chill Test Experiential
    An experiential campaign to empower Australian's to enjoy the foods they love
  • beef the greatest case study tile
    MLA Beef 2018 Campaign
    We partnered with MLA to show Australians that beef is the Greatest Meat on Earth
  • Jack Daniels BWS Cradle
    Jack Daniels BWS Oak Cradle
    A hand crafted bottle glorifier made from geniune Jack Daniels Barrel oak to bring a piece of the distillery home
  • Taubmans Win A Ute trade promotion tile
    TAUBMANS UTE TRADE PROMOTION
    We gave Taubmans trusted painters a new level of professionalism with this trade promotion
daveUncle Tobys Oats campaign