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Weet-Bix

Weet-Bix's [b]biggest launch[/b] ever!

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When Australia's most iconic breakfast cereal wanted to launch their most exciting flavour ever, we knew we wanted to go BIG.

So we found Australia's biggest mouth, and created the world's largest box of Weet-Bix, to grab all of Australia's attention in one breakfast.

the launch was live on Sunrise weather hosted by Sam Mac, with [b]364 thousand households tuning in over breakfast.[/b]
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#1
Highest NPD value and unit sales in RTE cereal > 
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