We design purchase behaviour

with insights led, channel-agnostic creative solutions that deliver engaging brand connections

Our Px (Purchase Experience) methodology shifts & drives peoples’ behaviour along the purchase journey across any of these disciplines

The work

Our tools

31ST Searchlight

Search Light™

We use our Search Light™ methodology to immerse ourselves in the realms of Brand/People/Place to uncover ‘The Simple Truth’ – the most effective way for people to buy your brand

31ST Behavioural Economics

Behavioural Science

We decode all the latest from the neuroscience and behavioural economics into creative comms. From brand identity, through to campaigns & collateral  – your brand will connect to your audience in the most effective way

31ST Retail Hub

Retail Planning Hub™

Our Retail Planning Hub™ is an in-house encyclopaedia of the Australian and New Zealand retail landscape… it’s our campaign planning oracle!


We’re one of Australia’s leading independent agencies, with a tight-knit bunch of great staff.
To keep our great culture, we do things a little differently to your usual agency

Work life balance

We truly believe in a work/life balance at 31ST, ensuring we’re flexible so that you don’t miss your family’s important moments

work balance

No one works on their birthday at 31ST, and everyone gets gifted a couple of days off at Christmas to celebrate in style

Random Kindness

Massages, bubbly & early knock offs – we show the love to our team and our clients


Its a cliché, but we really are one team at 31ST – we work, share and celebrate the wins together

Our motivated & engaged team ensures deeper client interaction and ultimately, better work

Client partnerships

Our Purchase Experience capability ensures that 31ST is a trusted custodian
of our clients’ Purchase Journey

31ST One Contact

Leveraging Efficiencies

1 point of contact

31ST Excellence

Executing with Excellence

Team that knows & understands
your business

31ST Delivery

Seamless Delivery

Campaign consistency across
all phases & touch points

We partner with some of Australia’s most iconic brands

  • 31st client smiths
  • 31st client pepsico
  • 31st client liquid learning
  • 31st client doritos
  • 31st client red rock deli
  • 31st client designs for health


We are one of Australia’s leading independent agencies