[b]Toatl brings the flavour[/b] to plant-based milk.

Plant-based milk is a huge growth category as a healthy & ethical alternative to dairy. While plant-based milk is established in the at home occasion, tasty on-the-go options were hard to get your hands on. We wanted to shake that up.

So we poured the deliciousness of old school milk bar flavours into plant-based milk to bring fun and sun to the category with Toatl.

The campaign focused on 'on-the-go fun', with [b]targeted experientials and sampling in P&C and locations like O-Week[/b] to give our demo a delicious taste of Summer.