Wonder
A birthday bash for [b]an Aussie lunchbox favourite.[/b]
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Wonder has been feeding Australian kids' play for 3 decades, and thats something to celebrate!
We turned a birthday into an omnichannel brand equity campaign that built brand love, rewarded shoppers with prizes every minute, and did a little good too.
As well as a consumer focused promotion, Wonder continued its grassroots support of schools through a partnership with EatUp, [b]donating 30,000 sandwiches to help feed the Wonder of kids in need.[/b]
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