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Weet-Bix
Weet-Bix on pack promo grabs [b]epic Winter sales.[/b]
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Weet-Bix was an Aussie brekky icon with an issue. Sales dropped off a cliff in Winter as shoppers looked for traditional Winter warmers like oats.
We crafted a campaign that kick started Weet-Bix’s Winter sales and reframed it as Australia’s fave breakfast all year round.
![](https://cdn.prod.website-files.com/6603a99d8296783569071ac1/6603acc97a158579119593f6_Weet-Bix_flatlay.png)
![](https://cdn.prod.website-files.com/6603a99d8296783569071ac1/6603ad12dc8fb8104c2fb12e_WBWinter23_BusOOH_Insitu_bg.jpg)
[b]5M+ on pack take-overs and unprecented customer support with huge displays[/b] drove mass campaign awareness, resulting in a huge sales uplift for Weet-Bix.
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![](https://cdn.prod.website-files.com/6603a99d8296783569071ac1/6603adc1141be8921ad078a6_Weet-Bix_Winter_Socks_CounterUnit.png)
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